India’s eCommerce industry is growing rapidly, offering huge opportunities for businesses to go online. But before starting, it’s important to understand the eCommerce website making cost in India.
From platform selection to design, payment setup, and mobile optimization, many factors affect the total cost.
In this guide, we break down everything you need to know to plan your eCommerce website cost smartly and get the best results.
eCommerce Scope in India
India’s eCommerce market is growing very fast, and there are many strong reasons behind this exciting change. Let’s take a closer look at what’s driving this growth.
More People Using the Internet
India’s internet usage is rising quickly. According to TRAI data for 2023, over 850 million people are now online. That means about 59% of the country has internet access.
Just two years ago, it was only 50%. This big jump is helping more people shop online.
Smartphones Make Shopping Easy
Almost everyone is using a smartphone to go online. eMarketer says around 95% of internet users in India use their phones. Because of this, shopping on mobile phones is growing rapidly.
In fact, Statista expects India’s eCommerce market to reach $108 billion by 2024, almost double the size in 2022.
India’s Middle Class Is Growing
More people in India now have extra money to spend. This growing middle class is playing a big role in online shopping. According to Mordor Intelligence, the Indian eCommerce market is expected to reach USD 112.93 billion in 2024.
Even better, it could grow to USD 299.01 billion by 2029, with a growth rate of 21.5% every year!
Government Support Is Helping Too
The Indian government is also supporting the eCommerce industry. Projects like “One District, One Product” (ODOP) help promote local artisans.
At the same time, digital payment systems like UPI make online shopping faster and easier for everyone.
Social Commerce Is on the Rise
Shopping on social media platforms is becoming more popular. This trend, called social commerce, is expected to grow and reach USD 7.1 billion by 2030, according to Statista.
D2C Brands Are Changing the Game
Many brands are now selling directly to customers, cutting out the middlemen. These Direct-to-Consumer (D2C) brands are growing fast and could reach USD 66.4 billion by 2025, says Statista.
Insights: Online shopping will account for 21% of all retail purchases in 2025, marking the highest share ever recorded.
Benefits of eCommerce Website Development in India
eCommerce website development in India brings many benefits for businesses looking to grow online. With more people shopping on the internet, having a strong online presence is no longer optional, it’s a must.
- Wider Customer Reach: An eCommerce website helps you reach customers across India and even globally. You are no longer limited to just your local market.
- 24/7 Availability: Unlike physical stores, an online store stays open 24/7. Customers can shop at their convenience, leading to more sales.
- Low Operational Costs: Running an online store is more affordable than maintaining a physical shop. You save on rent, staff salaries, and utility bills.
- Mobile-Friendly Experience: Most users shop from their smartphones. A well-designed eCommerce site gives customers a smooth and mobile-friendly shopping experience.
- Easy Marketing and Analytics: Digital tools help track customer behavior, improve marketing strategies, and boost conversions. You can also run targeted ads and use SEO for better reach.
- Faster Business Growth: With the right setup, eCommerce helps scale your business faster by serving more customers, collecting valuable data, and improving customer service.
Factors Affecting eCommerce Website Making Cost in India
eCommerce website making costs range from ₹20,000 to several lakhs. However, the exact price depends on various important factors such as:
Type of Business Model
Your business model plays a key role in deciding the cost. A single-vendor website (where only you sell products) is cheaper than a multi-vendor marketplace (like Amazon or Flipkart).
Marketplaces require complex features like vendor dashboards, commission management, and payout systems, which increase development cost.
Design & User Experience
A basic design using free templates is budget-friendly. But if you want a custom design with advanced UX/UI, the cost goes up.
Custom-designed websites improve user experience, brand appeal, and conversion rates, making them worth the investment.
Features & Functionalities
Core features like product catalogs, shopping carts, and payment gateways come standard.
However, if you need advanced features like real-time tracking, advanced search filters, wishlists, subscription models, or custom checkout processes, the cost increases significantly.
Platform Choice
The cost also depends on the platform you choose like Shopify, WooCommerce, Magento, or custom PHP development.
Shopify is easier and quicker but comes with subscription fees. Custom development is more flexible but costlier and takes longer.
Mobile Responsiveness
With over 90% of users in India shopping via smartphones, mobile optimization is critical. Creating a mobile-friendly or PWA (Progressive Web App) version of your store adds to the cost but boosts conversions and customer satisfaction.
Payment Gateway Integration
Adding popular payment gateways like Razorpay, PayU, or Stripe requires technical setup. Each gateway may have setup costs and transaction fees. Complex checkout processes or international payment setups cost more.
Third-party App Integration
If you want features like CRM tools, live chat, email marketing automation, inventory management, or shipping integrations, you will need to connect third-party apps.
While some are free, premium tools charge monthly or one-time fees, increasing the cost.
SEO & Content Setup
Basic product descriptions are easy to add. But professionally written content, SEO-optimized meta tags, product images, and blogs require expert help.
Quality content improves search engine visibility and user trust, but also adds to development cost.
Hosting & Domain
For platforms like WooCommerce, you need to pay for hosting and domain separately. Good hosting ensures faster loading and better uptime, which directly affects user experience and SEO. Shopify includes hosting, but charges a monthly fee.
Maintenance and Support
eCommerce sites require regular updates, security patches, bug fixes, and backups. Ongoing maintenance is a recurring cost but crucial for site performance.
Some agencies offer maintenance as part of a package, while others charge separately.
Insights: As of 2025, there are 28 million eCommerce sites globally, reflecting a 2.9% growth from the previous year.
Breakdown of eCommerce Website Making Cost in India
After understanding the major factors that influence eCommerce website making cost, it is time to break down the actual cost involved in building an eCommerce website in India.
eCommerce Website Making Cost Based on Developer
If you are planning to build an online store, it’s important to know how much it might cost. The ecommerce website development costs in India can vary based on who builds your website.
Let’s look at your main options and what you can expect to pay.
| Developer Type | Estimated Ecommerce Website Making Cost |
|---|---|
| DIY (Do It Yourself) | ₹5,000 – ₹50,000+ |
| Freelancer | ₹10,000 – ₹50,000+ |
| Agency | ₹15,000 – ₹3,50,000+ |
DIY (Do It Yourself) Cost
If you want to build the website on your own, this is the cheapest option. You can use platforms like WooCommerce, Shopify, or Magento. However, you will also need to pay for hosting, domain, themes, and plugins.
DIY approach can take time and effort to set everything up properly. For a basic setup, the ecommerce website cost can be between ₹5,000 to ₹50,000 or more, depending on your needs.
Freelancer Cost
Hiring a freelancer is another good option. It is more affordable than hiring an agency. A freelancer may charge you based on hours or give you a fixed price. If your store is simple, this can be a smart choice.
The cost of hiring a freelancer can range from ₹10,000 to ₹50,000 or even more, depending on the website’s complexity and the freelancer’s experience.
Agency Cost
If you want the best results with less stress, working with a professional agency is ideal. Agencies offer everything under one roof – design, development, SEO, and more. They have a full team to handle every part of your store.
The ecommerce website development costs in India with an agency start around ₹15,000 and can go up to ₹3,50,000 or more. It all depends on how big and customized your website needs to be.
The ecommerce website cost depends on your budget, goals, and who you choose to build your store. If you want expert help, smooth delivery, and strong results, working with a trusted agency like ours gives you peace of mind and real value.
eCommerce Website Making Cost Based on Business Size
The ecommerce website development costs in India depend on how big your online store is and the features you want. Here is a simple breakdown to help you understand what to expect.
| Website Size | Estimated Ecommerce Website Making Cost |
|---|---|
| Single Product Website | ₹20,000 – ₹35,000 |
| Small eCommerce Website | ₹30,000 – ₹75,000 |
| Medium-Sized Website | ₹75,000 – ₹3,50,000 |
| Large eCommerce Website | ₹1,35,000 – ₹20,00,000+ |
Insights: Around 24% of online shopping happens during the holiday season.
Single Product eCommerce Website Cost
If you are selling just one product, this is the simplest and most affordable option. You get a basic design with essential features like product pages and a payment option.
The ecommerce website cost for this setup usually falls between ₹20,000 to ₹35,000. It is a good fit for individual sellers or product-based startups.
Small eCommerce Website Cost (10 to 100 Products)
This type of store includes more features like customer reviews, payment gateway integration, and social media links. The ecommerce website development costs in India for small websites range from ₹30,000 to ₹75,000.
Medium-Sized eCommerce Website Cost (100 to 500 Products)
At this level, you will need more advanced features like inventory tracking, better search filters, and shipping integration. This type of store may cost between ₹75,000 to ₹3,50,000 depending on design and functionality.
Large eCommerce Website Cost (500 to 2500 Products)
This is for big brands or enterprises. You get full customization, advanced analytics, multi-language support, and more. The ecommerce website cost for this level starts at ₹1,35,000 and can go up to ₹20,00,000 or even higher.
eCommerce Website Cost Based on Design & Development
The ecommerce website development costs in India depend a lot on the type of design and development you choose. Whether you go for ready-made themes or fully custom designs, your decision will directly affect the cost.
| Development Type | Estimated Ecommerce Website Cost |
|---|---|
| Theme and Plugin-Based | ₹30,000 to ₹2,50,000 |
| Custom Development | ₹1,50,000 to ₹20,00,000 or more |
If you choose a pre-designed theme along with some useful plugins, the overall ecommerce website cost can range from ₹30,000 to ₹2,50,000.
This option includes a ready-made theme with a bit of customization and the use of different plugins to add features like product reviews, payment gateways, or live chat.
Now, if you want something unique, custom development is the better route. In this case, the ecommerce website development costs in India can go from ₹1,50,000 to ₹20,00,000 or more.
Custom websites include everything from a fresh design to special features, integration with third-party tools, and more advanced functions that suit your business goals.
Both approaches are great, but it depends on your budget and the experience you want to give your customers. We can help you decide what works best and deliver exactly what your business needs.
Insights: 62% of shoppers make online purchases weekly, while 29% shop online two to three times per week.
Cost of eCommerce Platform in India
When building an online store, choosing the right eCommerce platform is one of the most important decisions. It also plays a big role in your total ecommerce website development costs in India.
Let’s take a look at the most popular platforms and how much they usually cost to build in India.
Shopify is a great choice for beginners and small businesses. It is easy to use and has many built-in tools. The Shopify website cost in India usually starts from ₹35,000 and can go up to ₹2,75,000.
WooCommerce is perfect if you want more control and flexibility. It works with WordPress and is very popular in India. The cost to build an eCommerce website with WooCommerce ranges from ₹30,000 to ₹2,50,000.
This covers theme setup, plugin integration, and payment gateway setup.
Magento is more advanced and best for large businesses. It supports big product catalogs, high traffic, and custom features.
The cost for Magento websites in India can range from ₹1,50,000 to ₹20,00,000 or more. This includes design, development, and complex integrations.
Now let’s talk about different types of platforms:
Hosted E-commerce Platforms
These platforms are managed by another company, so you don’t have to worry about hosting or security. Examples: Shopify, BigCommerce. They are great for small and mid-size businesses.
Self-hosted E-commerce Platforms
You manage everything on your own server. These platforms offer more control and flexibility. Examples: WooCommerce, Magento. Best for growing or large businesses.
Open-source E-commerce Platforms
These platforms are free to use and can be customized as needed. Examples: PrestaShop, Zen Cart. They are ideal if you have technical skills and want full control.
Enterprise E-commerce Platforms
These are made for big companies. They support global stores, large traffic, and advanced tools. Examples: Salesforce Commerce Cloud, Oracle Commerce. They cost more but offer unmatched performance.
Social Media E-commerce Platforms
You can sell directly through platforms like Facebook Shops or Instagram Shops. These are great for reaching customers where they already spend time.
No matter which platform you choose, we help you plan the right budget and reduce your ecommerce website development costs in India without affecting quality.
Our team can guide you to the right solution for your needs and business goals, ensuring your ecommerce website cost stays within budget.
Cost of Customizations for eCommerce Websites
When it comes to building an online store, customization plays a big role in how your website looks and works. It also affects your ecommerce website cost.
The more features you want to add, the more your budget may increase. But with the right team, you get real value for every rupee spent.
Basic Customizations
If you just need to change the colors, fonts, or make small layout edits, it is quite affordable. These updates usually cost between ₹10,000 to ₹50,000. It gives your store a branded feel without a big investment.
Advanced Customizations
If you need special features like custom product filters, third-party app integrations, or changes in how your store functions, the cost ranges from ₹50,000 to ₹2,00,000. This helps you improve the shopping experience and increase sales.
Complex Customizations
Need something totally unique? Custom design, advanced functions, or multiple app connections come under this. These customizations may cost ₹2,00,000 to ₹10,00,000 or more.
But they give your store a premium look and feel, perfect for growing brands.
Let’s talk about features too. Basic setups include product catalogs, shopping carts, payment gateways, and customer accounts. You also get features like a simple search bar and order tracking.
Advanced features include filters by size, brand, or color, personalized product suggestions, reviews and ratings, multi-language support, and analytics tools. These help in making your store smarter and customer-friendly.
Some important design customizations include user-friendly navigation, beautiful product pages, personalized checkout, loyalty programs, and even targeted email marketing. These upgrades directly impact your sales and customer retention.
At Navpatra, we help you choose what’s best for your business while keeping your ecommerce website development costs in India under control.
Cost of Payment Gateway Integration in India
Payment gateway integration is an important part of any online store. It allows your customers to pay safely and easily using their preferred method.
But like other parts of your site, this also adds to your ecommerce website cost.
The cost of integrating a payment gateway depends on the platform you choose and the provider.
For example, popular Indian gateways like Razorpay, Paytm, and Instamojo usually start from ₹5,000. This cost can go higher depending on the features you need.
Basic Payment Gateway Integration
If your store only needs basic payment options like credit cards, UPI, and net banking, the setup usually costs between ₹5,000 to ₹30,000.
This works well for small to mid-size businesses and keeps your eCommerce website making cost in India low.
Advanced Payment Gateway Integration
If you want features like international payments, recurring billing, or custom payment flows, it can cost ₹30,000 to ₹1,50,000. This is useful if your business sells subscriptions or deals with global customers.
Custom Payment Gateway Integration
If you need to build a completely new or less common payment setup, the cost can go from ₹1,50,000 to ₹5,00,000 or more. This includes full customization, extra security, and building your own payment infrastructure.
Now let’s look at some popular payment gateways in India:
- Paytm offers payments through UPI, cards, and net banking. It’s easy to use and very secure.
- Razorpay is developer-friendly and offers smart features like fraud detection and subscriptions.
- PayU provides reliable options for credit cards, net banking, and analytics tools.
- Instamojo is great for small businesses. It supports payment links, UPI, and recurring billing.
- CCAvenue gives you many payment options and strong fraud protection.
- PayPal is widely used for international payments and supports multiple currencies.
- BillDesk is trusted for utility payments and recurring billing services.
Adding the right payment gateway makes your online store complete. At Navpatra, we help you pick the best option while keeping your ecommerce website cost and eCommerce website making cost in India within budget.
Cost of Content Creation, Hosting, and Domain for eCommerce Websites
Content is one of the most important parts of any online store. High-quality product descriptions, images, videos, and blog posts can make your website look professional and help build trust with your customers.
But content creation also adds to your ecommerce website pricing.
If you need product descriptions, the cost can start from ₹50 to ₹500 per product depending on the detail and word count. For category descriptions, the cost ranges from ₹500 to ₹2,000 per category.
Want to include blogs on your site? That will cost between ₹500 to ₹5,000 per article based on the topic and length. Even social media posts can cost ₹50 to ₹500 per post, depending on the effort needed.
Now let’s talk about hosting and domain costs. These are the basics of getting your website online.
A domain name usually costs between ₹99 to ₹2,000 per year. Hosting prices vary widely, from ₹500 to ₹10,000 or more per year, based on the type you choose.
Here are your hosting options:
- Shared Hosting is the cheapest and is great for small websites with low traffic.
- VPS Hosting offers more power and flexibility, perfect for growing websites.
- Dedicated Hosting gives you a whole server and works well for large stores with high traffic.
- Cloud Hosting is reliable and flexible. It’s great for stores of all sizes.
- Managed Hosting takes care of everything for you. Ideal if you want expert help with updates and security.
All of these services add up and affect your ecommerce website development pricing. That’s why we at Navpatra help you choose only what you need, keeping your ecommerce website pricing smart and efficient.
Cost of Third-Party Integrations for eCommerce Websites
Third-party integrations can make your online store smarter, faster, and more user-friendly. Whether it’s tracking orders, handling payments, or managing customer relationships, these tools add a lot of value.
However, they also affect your ecommerce website pricing. Let’s break it down simply.
The cost of third-party integrations depends on the service provider you choose and how complex the setup is. On average, these integrations cost between ₹5,000 to ₹50,000. Here’s a closer look at some common ones:
Payment Gateway Integration
Adding secure payment options like Razorpay or Paytm can cost from ₹5,000 to ₹1,50,000, depending on the complexity and platform.
Shipping and Logistics Integration
If you want to connect your store to delivery services like FedEx or Delhivery, it can cost between ₹10,000 to ₹1,00,000 or more.
ERP and CRM Integration
Want to automate your inventory and customer management with tools like Tally or Salesforce? That can range from ₹50,000 to ₹5,00,000 based on how much customization you need.
Marketing and Analytics Integration
Connecting tools like Google Analytics, Facebook Ads, or Mailchimp can cost ₹10,000 to ₹50,000 or more depending on your needs.
These tools improve automation, efficiency, and customer experience, making them worth the investment. So, when planning your ecommerce website development pricing, don’t forget to include these essential add-ons in your budget.
Cost of Mobile Responsiveness for eCommerce Websites
Mobile responsiveness is no longer optional. Today, most users shop using their smartphones. So, your online store must look great and work smoothly on all screen sizes. This can affect your eCommerce website making cost, depending on the level of responsiveness you want.
Let’s understand the costs clearly:
Responsive Design Implementation
This ensures your website adjusts well on different screen sizes. It includes resizing layout, images, and content to give a clean look on phones and tablets.
The cost usually starts from ₹10,000 and can go up to ₹50,000 or more, depending on how big or complex your site is.
Mobile Optimization
Want your store to load faster, scroll smoothly, and give users a better experience? Mobile optimization focuses on speed, navigation, and smooth functionality.
This service can cost from ₹20,000 to ₹1,00,000 or more based on how deep the optimization needs to be.
Mobile App Development
If you want a separate mobile app for your eCommerce store, this can take your brand to the next level. It gives users a personal and quick shopping experience.
The cost to build a mobile app ranges from ₹1,00,000 to ₹5,00,000 or more, depending on its features and complexity.
So, if you are planning your eCommerce website making cost, include mobile responsiveness in your budget. It helps attract more users, increases conversions, and gives your customers a better shopping journey.
Cost of SEO Optimization for eCommerce Websites
SEO plays a big role in helping your eCommerce store show up on Google. It brings more visitors and boosts your sales. The cost of SEO optimization depends on how much work your website needs and who handles the SEO.
- For on-page SEO, like improving product descriptions, headings, and website structure, the cost ranges from ₹10,000 to ₹50,000 or more.
- Off-page SEO, like building quality backlinks and social media marketing, can cost from ₹20,000 to ₹1,00,000 or more depending on the goals.
- Technical SEO, like improving website speed and mobile performance, also starts around ₹20,000.
Cost of Maintenance and Support for eCommerce Websites
Keeping your eCommerce website updated and running smoothly is very important. That’s where maintenance and support come in.
The cost of maintenance and support usually starts from ₹10,000 and can go up to ₹50,000 per year, depending on what your website needs.
Website maintenance includes regular tasks like fixing bugs, updating content, and improving security. This helps your website stay safe and fast for users.
Technical support covers help with website errors, slow loading, or downtime. It ensures your customers have a smooth shopping experience.
Upgrades and version updates are also important. These include updating your platform, plugins, and tools to the latest versions. This protects your site from bugs and keeps everything running well.
When planning your eCommerce website support budget, include maintenance. It saves you from costly issues later and keeps your business online 24/7.
Why You Should Pick A Good eCommerce Website Development Packages In 2025?
A good eCommerce website development package in 2025 gives your business the solid foundation it needs to grow online. It includes everything from custom design and mobile responsiveness to secure payments and SEO tools.
The right package saves time, reduces extra costs, and ensures long-term success. With rising competition in 2025, selecting a comprehensive and reliable package helps you attract more customers and establish trust.
Final Thoughts
A good understanding of the eCommerce website making cost in India helps you plan your online store the right way. Every feature from design to payment gateways affects your total budget.
Whether you choose basic or advanced options, the goal is to build a smooth, user-friendly website that grows your sales.
So, before you start, set a clear budget and choose a trusted team to keep your eCommerce website cost smart and effective.
